The biggest mistake new marketers make: They start running ads before they can track conversions.
Then they wonder why they can’t figure out what’s working.
Set up tracking first. Before you launch any campaign. Before you spend any money. This is non-negotiable.
Where to Start
Click Tracking Guide
Start here. Complete guide to tracking clicks, conversions, and everything in between. This is the foundation.
Plausible Analytics
Privacy-focused analytics that actually respects your visitors. The Google Analytics alternative I use.
CallRail Guide
If your business takes phone calls, you need call tracking. Otherwise you’re blind to half your leads.
The rule: If you can’t see which ads, keywords, and landing pages are driving conversions, you can’t optimize. And if you can’t optimize, you’re just gambling.
