Which email tool should you use?
If you’re starting your first business, the answer is simple: Kit (the email platform formerly called ConvertKit).
It’s built for creators and small businesses. The free Newsletter plan covers up to 10,000 subscribers. The automation is powerful but not overwhelming. And you won’t outgrow it until you’re making serious money.
Skip Mailchimp. Skip HubSpot. Skip the enterprise tools. They’re overkill for where you are now.
Guides
Kit Guide
Complete setup and strategy for Kit. Forms, sequences, automations, and the workflows that turn subscribers into customers.
The mistake: Overthinking email tools. Pick one, set it up, and focus on building your list. The tool matters far less than actually using it.
