Claude Prompts Library: Copy-Paste Prompts for Marketers

You’ve played with ChatGPT. Maybe Claude too.

But every time you try to get something useful for your business, you get generic fluff. “Consider your target audience.” Thanks, very helpful.

The problem isn’t the AI. It’s the prompts.

This library contains the exact prompts I use to run my business: validating niches before I build, writing ads that convert, creating content that ranks. Every prompt has been tested on real work that made real money.

Copy the prompt. Replace the [BRACKETS]. Run it.

That’s it.

What’s in this library

Prompt techniques that actually work

Before you start copying prompts, understand why some work and others don’t. This matters when you’re building a business because bad prompts waste hours of your time on outputs you can’t use.

I’ve tested dozens of “advanced” prompting techniques. Most are garbage. Stuff that sounds impressive in tutorials but produces the same generic slop.

Here are the five that actually move the needle:

1. Use XML tags to structure complex prompts

When your prompt has multiple parts, Claude can mix things up. Is that paragraph context or instructions? XML tags eliminate the confusion.

<context>
[Your background information here]
</context>

<instructions>
[What you want Claude to do]
</instructions>

<output_format>
[How you want the response structured]
</output_format>

This is how I structure every business prompt: research briefs, ad copy requests, content outlines. It’s the difference between getting what you asked for and getting a mess you have to redo.

2. Data first, instructions last

Put your content at the top. Instructions at the bottom.

Bad:

Write a meta description for this page: [content]

Good:

<content>
[Your full content here]
</content>

Write a meta description under 160 characters that includes the primary keyword and a clear value proposition.

Research shows this ordering can improve response quality by 30%.

3. Assign a specific role

Don’t just ask Claude to “write ad copy.”

Tell it WHO should write that copy.

You are a senior performance marketer with 10+ years running profitable paid campaigns across Google, Meta, and native platforms.

Generic prompts get generic results. Specific roles get specific expertise.

When I’m validating a niche, I assign “market researcher analyzing opportunities for a new online business.” When I need ad copy, it’s “direct response copywriter who’s spent $10M on Facebook ads.” Match the role to what you’re building.

4. Chain-of-thought for complex analysis

When you need Claude to analyze data or make decisions, ask it to show its reasoning.

<instructions>
Before providing recommendations:
1. Identify the 3 most significant patterns in this data
2. Explain what's causing each pattern
3. Then provide your recommendations based on this analysis
</instructions>

This technique improves accuracy by up to 39% on complex reasoning tasks.

I use this whenever I’m analyzing campaign data or deciding whether to pursue a niche. You want Claude to show its work so you can spot flawed reasoning before you act on it.

5. Few-shot examples

Show Claude what you want instead of describing it.

<examples>
Input: Dog training course
Output: "Stop your dog's bad behavior in 7 days - guaranteed. 2,847 dogs trained."

Input: HVAC repair service
Output: "Same-day AC repair. Licensed techs. No diagnostic fee."
</examples>

Now write for: [YOUR INPUT]

Two or three examples beat a paragraph of instructions.

This is how I get consistent ad copy. I paste my best-performing ads as examples, then ask for variations. Claude learns your voice and style from what works, not from vague descriptions.

Research prompts

These prompts help you validate ideas before you build. The biggest mistake I see people make is falling in love with a niche, building something, then discovering there’s no market. Run these first.

Niche research

<role>
You are a market researcher analyzing opportunities for a new online business.
</role>

<task>
Analyze the [NICHE] market and provide:

1. MARKET OVERVIEW
   - Estimated market size
   - Growth trajectory (growing, stable, declining)
   - Major trends affecting the space

2. TARGET AUDIENCE
   - Primary demographics (age, income, location)
   - Top 5 pain points (specific, not generic)
   - Top 5 desires (what they actually want)
   - Where they hang out online

3. COMPETITION
   - Top 5 competitors and their positioning
   - What they do well
   - Gaps they're missing

4. OPPORTUNITIES
   - Underserved segments
   - Content angles not being covered
   - Product/service gaps

5. RISKS
   - Market saturation signals
   - Platform dependencies
   - Compliance concerns

Format as a structured report with bullet points.
</task>

This is my first step before building anything. It’s killed 3 bad ideas this year and greenlit the one that’s actually making money. I cover the full validation process in my niche research guide.

Competitor deep dive

Use this to reverse-engineer what’s working for established players. Before you build, you should know exactly how you’ll differentiate.

<role>
You are a competitive intelligence analyst.
</role>

<competitor>
[PASTE COMPETITOR URL OR DESCRIPTION]
</competitor>

<task>
Analyze this competitor and provide:

1. BUSINESS MODEL
   - How they make money (be specific)
   - Pricing structure
   - Target customer profile

2. TRAFFIC STRATEGY
   - Primary traffic sources (estimate based on visible signals)
   - Content approach
   - Ad presence (if visible)
   - SEO footprint

3. STRENGTHS
   - What they do better than alternatives
   - Why customers choose them

4. WEAKNESSES
   - Where they fall short
   - Customer complaints (if findable)
   - Technical issues

5. HOW TO BEAT THEM
   - Positioning angles they're not using
   - Audience segments they're ignoring
   - Quick wins you could exploit
</task>

Pro tip: Run this on 3-5 competitors in your space, then look for patterns. Where are they ALL weak? That’s your opportunity.

Audience pain point mining

<role>
You are a customer research specialist building a detailed buyer profile.
</role>

<business>
[DESCRIBE YOUR BUSINESS/OFFER]
</business>

<target>
[BRIEF DESCRIPTION OF WHO YOU'RE TARGETING]
</target>

<task>
Build a detailed audience profile:

1. DEMOGRAPHICS
   - Age range, gender split, income level
   - Education, location, occupation

2. PSYCHOGRAPHICS
   - Values and beliefs
   - Lifestyle indicators
   - Media consumption habits

3. PAIN POINTS (List 10)
   | Pain Point | Urgency (1-10) | How We Solve It |

4. DESIRES (List 10)
   | Desire | Priority (1-10) | How We Deliver |

5. OBJECTIONS (List 10)
   | Objection | Our Response |

6. BUYING TRIGGERS
   - What makes them buy NOW vs. later
   - Decision-making criteria
   - Who else influences their decision

7. LANGUAGE
   - Words and phrases they use
   - Tone that resonates
   - What turns them off
</task>

PPC prompts

These prompts help you build and optimize paid campaigns. Whether you’re spending $50/day testing a new offer or scaling to $500/day, these are the exact prompts I use.

For the full strategy, check out my guides on Google Ads and Facebook Ads.

Google Ads keyword research

This prompt builds out a full keyword strategy from just 3-5 seed keywords. I use it when launching a new campaign because it includes negative keywords (what most people forget until they’ve wasted $500).

<role>
You are a Google Ads specialist building a keyword strategy.
</role>

<business>
[DESCRIBE THE BUSINESS]
</business>

<seed_keywords>
[LIST 3-5 SEED KEYWORDS]
</seed_keywords>

<task>
Build out a full keyword list:

1. LONG-TAIL KEYWORDS (25 minimum)
   | Keyword | Intent (Info/Commercial/Transactional) | Suggested Match Type |

2. QUESTION KEYWORDS (15 minimum)
   | Question Keyword | Answer Brief (for ad copy) |

3. COMMERCIAL KEYWORDS
   - "Best X" variations
   - "X review" variations
   - "X vs Y" variations
   - "X near me" variations

4. NEGATIVE KEYWORDS (20 minimum)
   Group by theme:
   - Free/cheap seekers
   - DIY/how-to
   - Jobs/careers
   - Irrelevant industries

5. CAMPAIGN STRUCTURE RECOMMENDATION
   How to organize these into campaigns and ad groups.
</task>

Responsive search ad generator

Google now requires responsive search ads. This prompt generates all 15 headlines and 4 descriptions you need, with proper character counts. It also tells you which headlines to pin where.

<role>
You are a Google Ads copywriter who writes high-CTR responsive search ads.
</role>

<context>
Keyword: [PRIMARY KEYWORD]
Landing Page: [URL OR DESCRIPTION]
USP: [UNIQUE SELLING PROPOSITION]
Audience: [WHO]
Goal: [CONVERSIONS/CALLS/LEADS]
</context>

<task>
Generate a complete Responsive Search Ad:

HEADLINES (15 headlines, max 30 characters each):
- 3 that include the exact keyword
- 3 benefit-focused
- 3 with social proof or numbers
- 3 with urgency/scarcity
- 3 with unique angles

DESCRIPTIONS (4 descriptions, max 90 characters each):
- 1 feature-focused with CTA
- 1 benefit-focused with CTA
- 1 with social proof
- 1 with urgency + CTA

PIN RECOMMENDATIONS:
- Which headlines work best in Position 1
- Which work best in Position 2

CHARACTER COUNTS:
Show character count for each headline and description.
</task>

Facebook ad copy generator

This generates 5 variations of each element so you have something to test. The biggest mistake I see beginners make is testing one ad and deciding “Facebook doesn’t work” when really they just didn’t test enough angles.

<role>
You are a Facebook Ads copywriter who specializes in direct response.
</role>

<context>
Offer: [WHAT YOU'RE PROMOTING]
Objective: [TRAFFIC/CONVERSIONS/LEADS]
Audience: [DETAILED AUDIENCE DESCRIPTION]
Tone: [CASUAL/PROFESSIONAL/URGENT]
Format: [SINGLE IMAGE/VIDEO/CAROUSEL]
</context>

<task>
Generate Facebook ad copy:

PRIMARY TEXT (5 variations):
- Keep under 125 characters for above-fold visibility
- Variation 1: Pain point angle
- Variation 2: Benefit angle
- Variation 3: Social proof angle
- Variation 4: Question hook
- Variation 5: Story angle

HEADLINES (5 variations, max 40 characters):
Focus on the outcome, not the product.

DESCRIPTIONS (5 variations, max 30 characters):
Short value props that support the headline.

BEST COMBINATIONS:
Recommend 3 complete ad combinations to test first.
</task>

Search query analysis

Export your search terms report from Google Ads and paste it here. This prompt finds the negative keywords bleeding your budget and the search terms worth promoting to exact match. I run this weekly.

<role>
You are a PPC analyst reviewing search query data.
</role>

<search_terms>
[PASTE YOUR SEARCH TERMS REPORT DATA]
</search_terms>

<task>
Analyze this search query data and provide:

1. NEGATIVE KEYWORD RECOMMENDATIONS
   | Search Term | Spend | Conversions | Why Negate |
   List 10-15 terms to add as negatives.

2. KEYWORD PROMOTION OPPORTUNITIES
   | Search Term | CTR | Conv Rate | Recommendation |
   List 5-10 queries worth adding as exact match keywords.

3. AD COPY INSIGHTS
   What language are searchers using that we should test in ad copy?

4. LANDING PAGE OPPORTUNITIES
   Are there search patterns suggesting we need new landing pages?

5. CAMPAIGN STRUCTURE RECOMMENDATIONS
   Should any search themes become their own ad groups?
</task>

Bid strategy recommendation

<role>
You are a paid media strategist advising on bid strategies.
</role>

<campaign_data>
Campaign Type: [SEARCH/DISPLAY/SHOPPING/PMAX]
Monthly Budget: [AMOUNT]
Current Strategy: [MANUAL CPC/MAXIMIZE CLICKS/TARGET CPA/etc.]
Conversion Volume: [CONVERSIONS PER MONTH]
Target CPA: [IF APPLICABLE]
Target ROAS: [IF APPLICABLE]
Account Age: [HOW LONG RUNNING]
</campaign_data>

<task>
Recommend the optimal bid strategy:

1. RECOMMENDED STRATEGY
   - Which strategy and why
   - Required conditions for this strategy to work

2. TRANSITION PLAN
   - Steps to switch strategies safely
   - What to watch during transition

3. TARGET SETTINGS
   - Starting CPA or ROAS target
   - How aggressive vs. conservative

4. WARNING SIGNS
   - What indicates the strategy isn't working
   - When to switch back or adjust

5. OPTIMIZATION SCHEDULE
   - When to review and adjust targets
   - What metrics to track
</task>

Budget allocation analysis

When you’re running multiple campaigns, this prompt tells you where to shift budget for maximum return. It’s the difference between spreading $3,000 evenly and putting $2,000 where it actually converts.

<role>
You are a paid media director allocating budget across campaigns.
</role>

<campaign_performance>
[PASTE CAMPAIGN DATA: Name, Spend, Conversions, Revenue, CPA, ROAS]
</campaign_performance>

<constraints>
Total Budget: [MONTHLY BUDGET]
Primary Goal: [CPA TARGET OR ROAS TARGET]
Business Context: [ANY RELEVANT CONTEXT]
</constraints>

<task>
Recommend budget allocation:

1. CURRENT STATE ANALYSIS
   - Which campaigns are over/under performing
   - Where we're wasting money
   - Where we're leaving money on the table

2. RECOMMENDED ALLOCATION
   | Campaign | Current % | Recommended % | Change | Reasoning |

3. SCALING OPPORTUNITIES
   - Which campaigns could absorb more budget profitably
   - How much more before diminishing returns

4. CUT CANDIDATES
   - Which campaigns should lose budget
   - Any that should be paused entirely

5. TESTING BUDGET
   - How much to reserve for new tests
   - What to test first
</task>

Ad copy prompts

Ad copy makes or breaks your campaigns. These prompts help you generate variations to test, brainstorm new angles, and squeeze more performance out of what’s already working.

Ad variation generator

Once you have a winning ad, this prompt creates variations that might beat it. It analyzes why your current ad works, then generates tests for specific elements.

<role>
You are an advertising creative testing specialist.
</role>

<winning_ad>
[PASTE YOUR BEST PERFORMING AD COPY]
</winning_ad>

<performance>
CTR: [CURRENT CTR]
Conversion Rate: [CURRENT CVR]
What we think works: [YOUR HYPOTHESIS]
</performance>

<task>
Generate 10 test variations:

1. WINNING ELEMENT ANALYSIS
   What specifically makes this ad work? Be precise.

2. VARIATIONS (10 total)
   For each variation:
   - The new copy
   - What element it tests
   - Hypothesis for why it might beat control

   Test categories:
   - 3 different hooks/openers
   - 2 different CTAs
   - 2 different proof points
   - 3 different angles entirely

3. TESTING PRIORITY
   Rank which variations to test first and why.

4. TESTING STRUCTURE
   How to set up the test (A/B structure, sample size considerations).
</task>

Angle brainstorming

Stuck running the same angle? This prompt generates 10 distinct approaches to sell your offer. It’s how I find the “unexpected” angles that outperform obvious ones.

<role>
You are a creative strategist brainstorming advertising angles.
</role>

<product>
[DESCRIBE THE PRODUCT/SERVICE]
</product>

<audience>
[DESCRIBE THE TARGET AUDIENCE]
</audience>

<task>
Generate 10 distinct advertising angles:

For each angle provide:
- The angle name
- The core message (one sentence)
- Headline example
- Why this resonates with the audience
- Best platform for this angle (Google/Facebook/Native/etc.)

Categories to cover:
- Pain-focused angles (2)
- Benefit-focused angles (2)
- Fear/risk angles (2)
- Social proof angles (2)
- Differentiation angles (2)
</task>

I cover more on ad angles in my creative angles guide.

Content prompts

These prompts help you create content that ranks and drives traffic. Whether you’re building a content site, supporting SEO for an existing business, or creating lead magnets, these are the prompts that actually produce usable output.

Content brief generator

Before writing anything, create a brief. This prompt builds one that includes keyword placement, search intent analysis, and a detailed outline. It’s how I ensure every piece of content has a job to do.

<role>
You are an SEO content strategist creating a detailed brief.
</role>

<parameters>
Topic: [TOPIC]
Target Keyword: [PRIMARY KEYWORD]
Secondary Keywords: [LIST]
Content Type: [BLOG POST/GUIDE/COMPARISON/etc.]
Word Count Target: [NUMBER]
Audience: [WHO]
</parameters>

<task>
Create a full content brief:

1. TITLE OPTIONS (5)
   - Include primary keyword
   - Each using a different format (how-to, list, question, benefit, etc.)

2. META DESCRIPTION
   Under 160 characters, includes keyword, has clear value prop.

3. SEARCH INTENT
   - Informational/Commercial/Transactional
   - What the searcher wants to accomplish
   - What would make them leave satisfied

4. DETAILED OUTLINE
   ## H2 Heading
   - Key point to cover
   - Key point to cover
   - Questions to answer

   [Continue for full article structure]

5. MUST-INCLUDE ELEMENTS
   - Specific facts, stats, or examples needed
   - Tables or lists required
   - CTAs and their placement

6. DIFFERENTIATION
   What will make this better than what's currently ranking:
   - Depth they're missing
   - Angles they ignore
   - Practical elements competitors lack
</task>

For my full AI content process, see AI Content Workflow.

Content optimization

Have content that’s ranking on page 2? This prompt analyzes what’s missing and rewrites it for better performance. I’ve used it to push content from position 15 to position 3.

<role>
You are an SEO editor optimizing existing content.
</role>

<target_keyword>[PRIMARY KEYWORD]</target_keyword>
<secondary_keywords>[LIST]</secondary_keywords>

<current_content>
[PASTE YOUR CONTENT]
</current_content>

<task>
Optimize this content:

1. KEYWORD ANALYSIS
   - Current keyword density
   - Placement check: title, H1, first 100 words, H2s, conclusion
   - Natural inclusion opportunities

2. SEMANTIC KEYWORDS
   | Related Term | Where to Add |

3. READABILITY IMPROVEMENTS
   - Paragraphs too long
   - Sentences too complex
   - Specific rewrites needed

4. STRUCTURE IMPROVEMENTS
   - Heading suggestions
   - Where to add lists
   - Where to add tables
   - Where to add images

5. FEATURED SNIPPET OPTIMIZATION
   - Current snippet potential
   - How to format for featured snippet capture

6. INTERNAL LINKING
   - Where to add internal links
   - Suggested anchor text

7. REVISED VERSION
   Show the optimized content with all changes applied.
</task>

Content repurposing

One piece of content should become 5. This prompt takes your blog post and turns it into a Twitter thread, LinkedIn post, email newsletter, video script, and carousel. It’s how I get 5x the distribution from the same work.

<role>
You are a content repurposing specialist.
</role>

<original_content>
[PASTE YOUR CONTENT OR KEY POINTS]
</original_content>

<task>
Repurpose into multiple formats:

1. TWITTER/X THREAD (10 tweets)
   - Tweet 1: Hook that stops the scroll
   - Tweets 2-9: Key insights, one per tweet
   - Tweet 10: CTA + link

2. LINKEDIN POST
   - 150-200 words
   - Professional angle
   - Story or insight format
   - Engagement question at end

3. EMAIL NEWSLETTER
   - Subject line (3 options)
   - Preview text
   - 300-word body
   - Single CTA

4. SHORT-FORM VIDEO SCRIPT (60 seconds)
   - Hook (first 3 seconds)
   - Problem
   - Solution
   - Proof
   - CTA

5. CAROUSEL SLIDES (10 slides)
   - Slide 1: Hook headline
   - Slides 2-9: One key point each
   - Slide 10: CTA

Include character counts where relevant.
</task>

SEO prompts

If you’re building a content site or any business that relies on organic traffic, these prompts are essential. They handle the technical and strategic SEO work that most people either skip or pay agencies $2,000/month for.

For full SEO strategies, see my technical SEO audit guide and keyword optimization guide.

Keyword clustering

Dump your keyword list into this prompt and it organizes everything into topic clusters with content mapping. It tells you which keywords to target first and what type of content each needs.

<role>
You are an SEO strategist organizing keywords into clusters.
</role>

<keywords>
[PASTE YOUR KEYWORD LIST]
</keywords>

<task>
Organize these keywords:

1. TOPIC CLUSTERS
   For each cluster:
   - Cluster name
   - Pillar keyword (highest volume, main topic)
   - Supporting keywords
   - Search intent of the cluster

2. CONTENT MAPPING
   | Cluster | Pillar Content | Supporting Content Pieces |

3. FUNNEL STAGE MAPPING
   | Keyword | Funnel Stage (Top/Middle/Bottom) | Content Type |

4. PRIORITY RANKING
   Top 10 keywords to target first based on:
   - Search volume potential
   - Competition estimate
   - Business value
   - Quick win potential

5. CONTENT CALENDAR
   Suggested order for creating content.
</task>

On-page SEO audit

Paste your page content and this prompt tells you exactly what’s wrong: title tag issues, keyword placement problems, missing semantic terms, and prioritized fixes. It rewrites everything for you.

<role>
You are a technical SEO specialist auditing page optimization.
</role>

<page_data>
URL: [URL]
Target Keyword: [KEYWORD]
Current Title: [IF KNOWN]
Current Meta: [IF KNOWN]
</page_data>

<page_content>
[PASTE FULL PAGE CONTENT]
</page_content>

<task>
Audit this page:

1. TITLE TAG
   - Current: [analyze]
   - Issues: [list]
   - Recommended: [optimized version with character count]

2. META DESCRIPTION
   - Current: [analyze]
   - Issues: [list]
   - Recommended: [optimized version with character count]

3. HEADING STRUCTURE
   - H1: [present? optimized? keyword included?]
   - H2s: [list all, note any issues]
   - Hierarchy: [correct nesting?]

4. KEYWORD USAGE
   - In title: yes/no
   - In H1: yes/no
   - In first 100 words: yes/no
   - In H2s: [count]
   - Keyword density: [calculate]
   - Over-optimization risk: yes/no

5. CONTENT QUALITY
   - Word count
   - Depth assessment
   - Missing topics vs. competitors

6. INTERNAL LINKING
   - Outbound internal links: [count]
   - Missing opportunities

7. PRIORITY FIXES (ranked)
   1. [Most important fix]
   2. [Second priority]
   3. [Third priority]
</task>

Schema markup generator

Schema markup gets you rich snippets in search results. This prompt generates valid JSON-LD you can copy and paste. It’s technical stuff that most people skip, which is exactly why doing it gives you an edge.

<role>
You are a technical SEO specialist implementing structured data.
</role>

<page_info>
Page Type: [ARTICLE/PRODUCT/LOCAL BUSINESS/FAQ/HOW-TO/etc.]
Page URL: [URL]
Page Content Summary: [KEY DETAILS]
</page_info>

<task>
Generate appropriate schema markup:

1. RECOMMENDED SCHEMA TYPES
   Which schema types apply to this page and why.

2. JSON-LD CODE
   Complete, valid JSON-LD for each schema type.

3. IMPLEMENTATION NOTES
   - Where to place in HTML
   - Testing instructions
   - Common errors to avoid

4. RICH RESULT ELIGIBILITY
   - Which rich results this enables
   - Additional requirements for eligibility
</task>

I cover schema implementation in depth in my Schema and JSON-LD guide.

Analysis prompts

Data without interpretation is useless. These prompts turn your campaign reports and analytics into actual insights with specific actions to take.

Campaign performance analysis

Export your campaign data and paste it here. This prompt gives you an executive summary, identifies what’s working (and how to scale it), what’s wasting money (and how to fix it), and prioritized actions for next week.

<role>
You are a performance marketing analyst reviewing campaign data.
</role>

<campaign_data>
[PASTE YOUR DATA: Campaigns, Spend, Impressions, Clicks, Conversions, Revenue]
</campaign_data>

<context>
Business Type: [TYPE]
Primary Goal: [CPA TARGET/ROAS TARGET/VOLUME]
Time Period: [DATES]
Previous Period Data: [IF AVAILABLE]
</context>

<task>
Analyze performance:

1. EXECUTIVE SUMMARY
   - Overall performance vs. goal
   - vs. previous period
   - Key takeaway in one sentence

2. WHAT'S WORKING
   | Win | Evidence | How to Scale |

3. WHAT'S NOT WORKING
   | Problem | Evidence | Recommended Fix |

4. NON-OBVIOUS INSIGHTS
   Patterns that aren't immediately apparent:
   - Correlation between X and Y
   - Unexpected performance
   - Timing patterns

5. PRIORITY ACTIONS
   | Action | Expected Impact | Effort | Priority |

6. NEXT WEEK FOCUS
   The 3 things to do immediately.
</task>

For campaign optimization strategy, see my campaign optimization guide.

Landing page conversion analysis

Your traffic converts at 2% but should convert at 5%. This prompt audits your landing page copy and structure, identifies why people aren’t converting, and tells you what to fix first.

<role>
You are a conversion rate optimization specialist.
</role>

<landing_page>
URL: [URL]
Traffic Source: [WHERE TRAFFIC COMES FROM]
Current Conversion Rate: [RATE]
Target Action: [WHAT YOU WANT VISITORS TO DO]
</landing_page>

<page_content>
[PASTE LANDING PAGE COPY AND DESCRIBE LAYOUT]
</page_content>

<task>
Analyze conversion potential:

1. MESSAGE MATCH ANALYSIS
   - Does headline match traffic source expectations?
   - Is there friction between ad promise and page delivery?

2. ABOVE-THE-FOLD AUDIT
   - Headline effectiveness
   - Value proposition clarity
   - CTA visibility and strength
   - Trust signals present

3. COPY ANALYSIS
   - Benefit vs. feature balance
   - Specificity of claims
   - Proof elements
   - Objection handling

4. CTA ANALYSIS
   - Button copy effectiveness
   - Placement optimization
   - Friction in the action

5. TRUST ELEMENTS
   - What's present
   - What's missing
   - Placement recommendations

6. PRIORITY FIXES
   Ranked by impact potential:
   1. [Highest impact change]
   2. [Second priority]
   3. [Third priority]

7. A/B TEST RECOMMENDATIONS
   What to test first and expected impact.
</task>

Strategy prompts

These are the big-picture prompts for when you’re planning your business or a major campaign. They help you think through positioning, channels, and priorities before you start executing.

Marketing plan generator

Starting from scratch? This prompt builds a 90-day marketing plan with channel strategy, budget allocation, and weekly priorities. It’s what I use when launching a new project.

<role>
You are a marketing strategist developing a comprehensive plan.
</role>

<business>
Description: [DESCRIBE THE BUSINESS]
Current State: [WHERE THEY ARE NOW]
Goals: [SPECIFIC GOALS WITH NUMBERS]
Budget: [MONTHLY/TOTAL BUDGET]
Timeline: [TIMEFRAME]
Constraints: [ANY LIMITATIONS]
</business>

<task>
Develop a marketing plan:

1. SITUATION ANALYSIS
   - Strengths
   - Weaknesses
   - Opportunities
   - Threats

2. TARGET AUDIENCE
   - Primary segment (detailed)
   - Secondary segments
   - Prioritization rationale

3. POSITIONING
   - Unique value proposition
   - Key differentiators
   - Core messaging framework

4. CHANNEL STRATEGY
   | Channel | Role | Budget % | Primary KPI |

5. 90-DAY ROADMAP
   Month 1: [Focus + Specific Actions]
   Month 2: [Focus + Specific Actions]
   Month 3: [Focus + Specific Actions]

6. SUCCESS METRICS
   | Metric | Current | 30-Day Target | 90-Day Target |

7. RISKS & CONTINGENCIES
   | Risk | Likelihood | Mitigation |

8. QUICK WINS
   What can show results in the first 2 weeks.
</task>

Offer positioning analysis

Not sure if your offer is positioned right? This prompt maps you against competitors and finds angles they’re not using. It’s how you avoid being “just another X” in a crowded market.

<role>
You are a positioning strategist evaluating offer-market fit.
</role>

<offer>
Product/Service: [DESCRIBE]
Price Point: [PRICE]
Target Audience: [WHO]
Current Positioning: [HOW IT'S POSITIONED NOW]
Competitors: [LIST MAIN COMPETITORS]
</offer>

<task>
Analyze positioning:

1. CURRENT POSITIONING ASSESSMENT
   - What it says
   - What the market likely hears
   - Gap between intention and perception

2. COMPETITOR POSITIONING MAP
   | Competitor | Position | Strength | Weakness |

3. POSITIONING OPPORTUNITIES
   - Underserved angles
   - Differentiation potential
   - Category creation opportunity

4. RECOMMENDED POSITIONING
   - Primary position statement
   - Supporting proof points
   - Key differentiator to emphasize

5. MESSAGING FRAMEWORK
   - Headline direction
   - Key claims
   - Proof elements needed

6. RISKS
   - What could undermine this position
   - How to defend against competitors
</task>

For offer strategy, see my offer selection guide.

Using these prompts to build your business

Here’s how these prompts fit into actually building an AI-powered business:

Starting out? Run the niche research and competitor prompts first. Validate before you build. Then use the content prompts to create your first assets.

Ready to drive traffic? Start with the PPC prompts if you have budget for ads, or the SEO prompts if you’re building for organic. The ad copy prompts and content brief generator are where you’ll spend most of your time.

Already running campaigns? The analysis prompts will show you what’s working and what’s wasting money. The budget allocation and search query prompts should be weekly habits.

Scaling? The strategy prompts help you plan bigger moves. The offer positioning prompt is critical before launching new products.

Tips for better outputs

1. Be specific with your inputs

The more context you provide in the [BRACKETS], the better your output. “Dog training” gives generic results. “Online dog training course for first-time puppy owners, $197 price point, 6-week video program” gives specific results.

2. Iterate

First output rarely perfect. Use follow-ups:

• “Make this more specific with real examples”
• “Rewrite section 3 with more detail”
• “Give me 5 variations of the headline”
• “What’s missing from this analysis?”

3. Chain prompts together

Use research prompt output as input for strategy prompts. Use strategy output as input for content briefs. Use content briefs as input for writing prompts.

This is how I build things. Research → Strategy → Content → Optimization. Each step feeds the next.

4. Save what works

When a prompt gives you great output, save the exact version with your customizations. Build your own library over time.

What to do next

You have the prompts. Now put them to work.

If you’re just starting: Run the niche research prompt on 3 ideas you’re considering. See which one has the best opportunity-to-risk ratio. That’s your starting point.

If you have a niche: Use the competitor deep dive on your top 3 competitors. Find the gaps they’re missing. Build your positioning around those gaps.

If you’re ready to build: Check out my AI Content Workflow to see how these prompts fit into a complete content production system.

Prompts are tools. The real skill is knowing which tool to use when, and feeding it the right context for YOUR business.

Grab a prompt. Test it. Make it yours.

Related guides

AI Tools:

• Claude Code Guide - Build websites and automate tasks with Claude
• AI Tools for Media Buying - The full AI stack for paid ads
• ChatGPT vs Claude - Which to use when

Apply These Prompts:

• Niche Research with AI - Full validation process before you build
• AI Ad Copywriting - Turn prompts into converting ad campaigns
• AI Content Workflow - Complete content production system
• Campaign Optimization with AI - Improve performance with data analysis