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This guide was written when I was deep in the pop and native affiliate game. I no longer actively use AdPlexity or focus on these traffic sources.
We're now all about: Using AI to build marketing assets and lead generation systems.
Check out instead: AI Marketing Guide | AI Tools for Media Buyers
Keep reading if you're specifically interested in competitive intelligence for these traffic sources.
Most people launching paid traffic campaigns start from zero. They test random angles, burn through budget on untested landing pages, and hope something sticks.
That’s backwards.
AdPlexity shows you what’s already working. Live campaigns running right now across mobile and native networks. Exact landing pages. Exact offers. Exact traffic sources.
Prefer video? Watch the tutorial instead
Think of it like having the answers before the test. While everyone else guesses, you see exactly what’s converting and reverse-engineer it.

This isn’t about copying. It’s about starting with proven data instead of expensive assumptions.
Why You Shouldn’t Reinvent the Wheel
Here’s what I see constantly: someone new to paid traffic thinks they’ve got a unique angle no one’s ever tried.
They don’t.
If your competitors all run similar landing pages on the same traffic sources, there’s one reason: those combinations make money. The market has already done the testing for you.
Can you just copy everything and win? No. Your competitors have advantages you don’t:
- Higher payouts from established relationships
- Optimized placements after months of data
- Tuned bids, frequency caps, and targeting from experience
But here’s the play: start where they are, then improve.
Use their campaigns as your baseline. Match their landing page style. Target their traffic sources. Then measure your results against theirs and make incremental improvements.
Data costs money. Competitive intelligence lets you skip the expensive learning phase and start with proven combinations.
How to Use AdPlexity (Step-by-Step)
Here’s the dashboard you’ll see when you log in:

Four things to know:
- Saved searches - Save your frequent searches. If you research the same verticals repeatedly, this saves time.
- Filters - Narrow results by days running, device type, country, traffic source, affiliate network, and tracker. This is where the real intelligence happens.
- Search type - Search by keyword (default), advertiser, publisher, or placement.
- Real-time results - Results update as you adjust filters.
Define Your Research Goal First
Before searching, decide what you’re trying to learn:
- New to a vertical? Look for campaigns running 60+ days. Longevity = profitability.
- Want current winners? Filter for campaigns running 7-14 days.
- Testing a specific GEO? Start with what’s proven there before experimenting.
Let’s walk through an example: researching Spain Sweepstakes offers.

Step 1: Set Days Running to 60+
Default shows last 30 days. Change Days running to a minimum of 60.
Why? A campaign running for two months straight is almost certainly profitable. Nobody burns money that long on a loser.
After you identify long-running winners, switch to 7-14 days to find what’s hot right now.
Step 2: Select Your Target Country
Select Spain under country.
Step 3: Search by Keyword

Search for keywords related to your vertical: iPhone, Voucher, etc.
In this example, there’s a landing page running on 1,500+ publishers for 97 days straight. That’s a proven winner.
Click on any result to see detailed stats.
Step 4: Analyze the Landing Page Data

Here’s what you can extract:
- Landing page thumbnail - Star it to save for later.
- Countries running - This page runs in Spain, Chile, and Argentina. Multiple GEOs = versatile lander.
- Carrier targeting - All carriers including WiFi.
- Publisher URLs - Where this page is running.
Click show more on any link for deeper intelligence.

This popup reveals the full picture:
- Tracker used - This advertiser uses Voluum. “Affiliate Networks: none” means they’re likely an in-house team or running direct.
- Redirect chain - Shows the tracking URL and where the landing page is hosted.
- Outgoing URLs - The offer they’re promoting. Take this link to your affiliate manager and ask if they have it.
- Download source - Get the complete landing page code with one click.
Reading the Data Charts
Now you know the offer and landing page. Here’s how to interpret the performance data:

Ad Trend shows how often this landing page appears over time.
Stable visibility = consistent spend = profitable campaign. The gap between July 19-26 might indicate testing or budget adjustments, but the campaign came back, which tells you it works.

Week Trend
Steady activity across all days means this converts consistently, not just on weekends when people have more time. That’s useful targeting intel for your own campaign.

Device Type
This landing page runs exclusively on iPhone traffic.
What to do with this: Start your campaign targeting iPhone only. Match what’s working before testing Android or other devices.

Publishers By Duration
This shows which placements the campaign runs on and for how long.
9 days on en-direct.tv = likely profitable. But notice the pattern: almost all top publishers are TV-related subdomains of en-direct.tv.
This reveals the audience: people streaming TV content in Spain. That’s actionable targeting data.

Use the traffic source dropdown to find where to buy this inventory. In this case: AdCash.
Now you know the landing page, offer, device targeting, and traffic source. That’s a complete campaign blueprint.

Publishers By Volume
Shows impression volume by publisher. The data isn’t always accurate, so use duration as your primary signal for profitability.

Publisher Placement ID
This is the most actionable data in AdPlexity.
Hover over any ID to see the publisher URL and traffic source. Then create a whitelist campaign targeting only these placement IDs.
Pro tip: Ask your ad rep for bidding data on these specific placements. They won’t always share, but established relationships sometimes get access to competitor bid ranges.

Publisher Placement ID by Volume
Volume data for placement IDs. Same caveat as other volume charts, use duration as your primary metric.

Traffic Sources By Duration
Shows how long this campaign has run on each traffic source. Long duration on a specific source = that’s where to start your test.

Traffic Sources By Volume
Skip this. Volume data isn’t reliable enough to act on.
Reverse-Engineer Any Offer
Already have an offer you want to promote? Use AdPlexity to find every landing page running with it.
First, get the actual offer landing page URL. Some networks block direct access. Either ask your affiliate manager for the URL or use a VPN to bypass geo-restrictions.

Example: You want to research this offer. Grab the URL: http://www.mastersquiz.com/php/index.php

In AdPlexity:
- Click By Advertiser in the top menu
- Select LP outgoing URLs from the dropdown
- Paste your offer URL

Now you see every landing page promoting this offer. Notice the “Yellow lander” appears repeatedly. That’s a proven template worth testing.
Setting Up Alerts
Alerts notify you when new campaigns appear. Set them up for:
- Competitor tracking domains - Know when competitors launch new campaigns
- Offer domains - See when anyone promotes your offers
- Network tracking domains - Track all new campaigns from specific affiliate networks
Saved Searches
Save your filter combinations for daily monitoring. Example: Popups in DE/CH/AT on PopAds and ZeroPark running 7+ days. One click instead of rebuilding filters every time.
What to Do Next
If you’re testing pop, push, or native traffic, AdPlexity eliminates the guesswork. But competitive intelligence is just one piece.
The bigger question: What business model fits your situation?
For most people starting out, I recommend building AI-powered content sites or lead generation systems before jumping into paid traffic. Lower risk, compounding returns, and you learn marketing fundamentals without burning cash.
Start here: AI Business Models | AI Marketing Guide