Advertising Tools (For When You're Scaling)

Ad servers, spy tools, and competitive research. These tools matter once you're spending real money on ads. Not before.

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Fair warning: Most of these tools are overkill for beginners.

If you’re spending less than $5,000/month on ads, you probably don’t need an ad server. If you’re testing your first campaigns, spy tools won’t help you.

These are scaling tools. They make sense when you’re already profitable and want to go bigger.


When You’re Ready

Ad Server Setup

Run your own ad server for advanced tracking, rotation, and optimization. Useful when you’re managing multiple campaigns and need more control.

AdPlexity Guide

Spy on competitor ads across mobile and native networks. See what’s working, steal inspiration (legally), and find winning angles.


Start here instead: If you’re new to paid traffic, focus on tracking setup first. Master the basics before adding advanced tools.

All Guides in Advertising Tools (For When You're Scaling)