Reach the Right People (Stop Wasting Money on the Wrong Ones)

Better targeting = better ROI. Retargeting, lookalikes, and audience segmentation that puts your ads in front of buyers, not browsers.

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Most ad spend is wasted on the wrong people.

You can have the best creative, the best landing page, the best offer, and still lose money because you’re showing ads to people who will never buy.

Targeting is where you fix this.

Guides

Someone visited your site but didn’t buy. Retargeting brings them back. This is usually the highest-ROI campaign you can run.

Advanced targeting by IP address and location. Useful for B2B and local businesses.

Start with retargeting. It’s the easiest win. People who already know you convert at 2-3x the rate of cold traffic.