Conversion Optimization (Turn More Visitors Into Customers)

Double your conversion rate and you double your revenue without spending more on traffic. CRO is the highest-ROI optimization you can do.

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The math:

  • 1,000 visitors at 1% conversion = 10 customers
  • 1,000 visitors at 2% conversion = 20 customers
  • Same traffic, double the revenue

Conversion rate optimization is leverage. Every improvement multiplies everything else you’re doing.

The catch: You need traffic before you can optimize conversions. If you’re getting 50 visitors a month, focus on traffic first. If you’re getting 1,000+ visitors, CRO becomes your biggest lever.

What’s Coming

Guides in development:

  • CRO fundamentals (what to test and when)
  • A/B testing without expensive tools
  • Using AI to analyze user behavior
  • Funnel optimization strategies

For now: Make sure your landing pages are solid before worrying about advanced CRO. A good landing page beats a mediocre one that’s been “optimized.”