Most people have analytics set up. Few people actually use them.
What analytics should tell you:
- Where your best customers come from
- Which content/pages/ads actually convert
- Where people drop off in your funnel
- Whether your business is growing or shrinking
The problem: Analytics platforms give you thousands of data points. Most of it is noise. You need to focus on the 5-10 metrics that actually matter for your business.
What’s Coming
Guides in development:
- Setting up tracking that works
- The only metrics you actually need to watch
- Using AI to analyze your data
- Building dashboards that drive decisions
For now: Start with basic tracking setup before worrying about advanced analytics. You need to capture data before you can analyze it.