Market Data

How Many Full-Service Restaurants Are in Pinehurst, NC? (2026 Data)

Pinehurst, NC · pop. 106,898 107 full-service restaurants in this metro — 100.1 per 100,000 residents
100.1per 100k here
71.5typical U.S. metro
+40%vs. typical metro
Market verdict saturated More full-service restaurants per capita than most metros — competition is high, so marketing and differentiation matter most here.

Full-Service Restaurants per 100,000 residents

Pinehurst, NC100.1Typical U.S. metro71.5U.S. average76.8

Saturation vs. all 387 U.S. metros

Pinehurst · #355Least saturated (opportunity)Most saturated

Pinehurst ranks #355 of 387 — more saturated than 92% of U.S. metros.

What the data says about the Pinehurst full-service restaurants market

According to U.S. Census Bureau data, there are 107 full-service restaurants serving the Pinehurst-Southern Pines, NC area (population 106,898) — 100.1 per 100,000 residents. That's +40% above the typical U.S. metro (71.5 per 100k), making Pinehurst more saturated than 92% of the 387 metros we track.

For context, the national average is 76.8 per 100k — higher than the typical metro because dense urban areas pull it up. The Pinehurst-Southern Pines, NC population grew 6.6% from 2020 to 2023, a signal of rising local demand.

Should you open a restaurant in Pinehurst?

It's a competitive market. Pinehurst has more full-service restaurants per capita than 92% of U.S. metros. With 6.6% population growth, demand is still rising — so you win here on differentiation and marketing, not by being the only option.

How to win the Pinehurst market with AI

Market data tells you the playing field. Winning it is about marketing — and that's where most full-service restaurants leave money on the table. Here's the high-ROI playbook:

  • Own local search. Optimize your Google Business Profile and local SEO so you show up in the map pack for "restaurant near me."
  • Capture every lead. Most restaurants miss 20–30% of calls. AI call capture turns those into booked customers.
  • Compound with reviews and content. Use AI to systematize reviews, follow-up, and local content.

See the full playbook for your industry: AI marketing for full-service restaurants.

Pinehurst full-service restaurants market — FAQ

How many full-service restaurants are there in Pinehurst, NC?

There are 107 full-service restaurants in the Pinehurst-Southern Pines, NC area — about 100.1 per 100,000 residents.

Is Pinehurst, NC a good place to open a restaurant?

Pinehurst ranks #355 of 387 U.S. metros by full-service restaurants per capita (saturated). With 100.1 per 100,000 residents and 6.6% population growth since 2020, it's a competitive market for a well-marketed restaurant.

Is the Pinehurst full-service restaurants market saturated?

Pinehurst has 100.1 full-service restaurants per 100,000 residents versus a U.S. median of 71.5 — saturated, more saturated than 92% of U.S. metros.

How fast is Pinehurst, NC growing?

The Pinehurst-Southern Pines, NC metro population grew 6.6% from 2020 to 2023, to about 106,898 residents.

Other full-service restaurants markets in NC

Jacksonville, NC 55.2/100k · underserved Rocky Mount, NC 59.2/100k · underserved Fayetteville, NC 61.7/100k · underserved Goldsboro, NC 63.2/100k · underserved Hickory, NC 66.2/100k · balanced Durham, NC 71.1/100k · balanced Greensboro, NC 73.6/100k · balanced Raleigh, NC 73.8/100k · balanced
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