Market Data

Best Cities to Open a Restaurant in 2026 (Market Data)

Where should you open a restaurant? Free U.S. Census data ranks the least- and most-saturated full-service restaurants markets across 387 metros. Find the cities with the most room to grow.

Updated 2026

There are 221,773 full-service restaurants across the 387 U.S. metros we track - an average of 76.8 per 100,000 residents (the typical metro has 71.5). The least-saturated markets have the most room for a well-marketed restaurant. Source: U.S. Census Bureau, County Business Patterns (2022) and Population Estimates (2023).

Most underserved · full-service restaurants per 100k

Eagle Pass, TX27.7Hanford, CA31.4Provo, UT31.7Logan, UT32.9Hinesville, GA33.8Lakeland, FL36.4Ogden, UT37.1Farmington, NM42.3El Centro, CA42.4Visalia, CA42.8

Most saturated · full-service restaurants per 100k

Barnstable Town, MA187.7Atlantic City, NJ172.2Pittsfield, MA153.8Myrtle Beach, SC145.4Kingston, NY138.2Hilton Head Island, SC132.9Glens Falls, NY131.6Sandusky, OH129.1San Luis Obispo, CA126Crestview, FL125

All 387 full-service restaurants markets by state

Number shown is full-service restaurants per 100,000 residents. Lower = less saturated.

Full-Service Restaurants market - FAQ

How many full-service restaurants are there in the US?

Across the 387 U.S. metros we track, there are 221,773 full-service restaurants, or about 76.8 per 100,000 residents on average. Counts are Census County Business Patterns establishments, not individual practitioners.

Which U.S. city is the least saturated for full-service restaurants?

Eagle Pass, TX has the fewest full-service restaurants per capita among the metros we rank: 27.7 per 100,000 residents.

Which U.S. city is the most saturated for full-service restaurants?

Barnstable Town, MA has the most full-service restaurants per capita among the metros we rank: 187.7 per 100,000 residents.

How does the full-service restaurants market ranking work?

We rank 387 metros from lowest to highest full-service restaurants per 100,000 residents using U.S. Census Bureau County Business Patterns establishment counts and Census Population Estimates. Lower rank means less saturated.