Landing Page Code Snippets That Actually Increase Conversions

By Brent Dunn Jan 26, 2026 17 min read

Build Your First AI Project This Weekend

Stop consuming tutorials. Start creating. Get the free step-by-step guide.

You built a landing page. It converts at 2%.

A few lines of JavaScript could push it to 3%. That’s a 50% increase in revenue from the same traffic spend.

The problem? Most “landing page optimization” advice assumes you have a developer on staff. You don’t. You have Claude Code, a landing page you built yourself, and traffic you’re paying for.

This guide gives you the exact code snippets I use on my own pages. Copy them, paste them into Claude, and ask it to customize for your situation. Exit intent popups, geo-personalization, countdown timers, scroll tracking. All the techniques that actually move conversion rates.

Each snippet is tested on real campaigns. I’ve included when to use it, when not to, and exactly how to ask Claude to modify it for your business.

What’s Here

Code Snippet	What It Does	When You Need It
Exit Intent Detection	Catches visitors before they leave	Lead gen pages, recovering abandons
Geo-Personalization	Shows visitor’s city/state	Local services, trust building
Dynamic Countdown Timer	Real urgency with real deadlines	Limited offers, launches
Scroll Depth Tracking	See where visitors drop off	Diagnosing page problems
Scroll-Triggered CTA	Shows offer after engagement	Long-form content, qualifying leads
Dynamic Date Display	Keeps dates current automatically	“Updated” badges, rolling deadlines
URL Parameter Personalization	Match page to ad message	Paid campaigns, audience segments
Simple A/B Testing	Test headlines without paid tools	Early validation, bootstrapping
Social Proof Notifications	“John just signed up” popups	Products with real customers
Form Field Validation	Real-time error feedback	Any lead capture form

Find what works first: Before adding scripts, use tools like Adplexity to spy on competitor landing pages. When the same technique shows up across multiple winning campaigns, that’s your signal to implement it.

Exit Intent Detection

You’re paying for traffic. Some percentage will bounce without converting. Exit intent popups catch them at the last second with a different offer.

OptinMonster found they can recover 10-15% of abandoning visitors. On $1,000/month ad spend at 2% conversion, that’s an extra 10-15 leads per month from traffic you already paid for.

Use it on: Lead gen pages, cart abandonment, content upgrades.

Skip it on: Pages where you want quick conversions without interruption (short-form sales pages, checkout flows).

Here’s clean, dependency-free exit intent detection:

<div id="exit-popup" style="display:none; position:fixed; top:0; left:0; width:100%; height:100%; background:rgba(0,0,0,0.7); z-index:9999; justify-content:center; align-items:center;">
  <div style="background:white; padding:40px; border-radius:8px; max-width:500px; text-align:center; position:relative;">
    <button onclick="closeExitPopup()" style="position:absolute; top:10px; right:15px; border:none; background:none; font-size:24px; cursor:pointer;">&times;</button>
    <h2>Wait - Before You Go</h2>
    <p>Get our free guide to [your offer] - no email required.</p>
    <a href="YOUR-OFFER-URL" style="display:inline-block; background:#2563eb; color:white; padding:12px 24px; text-decoration:none; border-radius:4px; margin-top:15px;">Get the Free Guide</a>
  </div>
</div>

<script>
(function() {
  var shown = false;

  document.addEventListener('mouseout', function(e) {
    if (e.clientY < 10 && !shown) {
      shown = true;
      document.getElementById('exit-popup').style.display = 'flex';
      // Track the popup display
      if (typeof gtag !== 'undefined') {
        gtag('event', 'exit_intent_shown', {'event_category': 'engagement'});
      }
    }
  });

  // Close on escape key
  document.addEventListener('keydown', function(e) {
    if (e.key === 'Escape') closeExitPopup();
  });
})();

function closeExitPopup() {
  document.getElementById('exit-popup').style.display = 'none';
}
</script>

To customize with Claude, paste the code and ask:

“Add a cookie that prevents this popup from showing for 7 days after dismissal”
“Only trigger after the visitor has been on page for 10+ seconds”
“Change the offer to a 15% discount code and track when users copy it”
“Make it mobile-friendly with full-width on screens under 600px”

Claude will rewrite the code with your specifications. Start with the base code, then iterate.

Geo-Personalization

“Plumbers in Austin” converts better than “Plumbers Near You.” Calling out a visitor’s location builds instant relevance and signals that your business serves their specific area.

If you’re building a local service business or running location-targeted ads, this is one of the highest-impact changes you can make. Free APIs work for most US traffic but get flaky with mobile carriers. For campaigns where accuracy matters, pay for better data.

Free Option (IPInfo.io)

IPInfo.io offers 50,000 free requests/month - enough for testing:

<script>
fetch('https://ipinfo.io/json?token=YOUR_FREE_TOKEN')
  .then(response => response.json())
  .then(data => {
    // Replace all elements with class "user-city"
    document.querySelectorAll('.user-city').forEach(el => {
      el.textContent = data.city || 'your area';
    });
    document.querySelectorAll('.user-state').forEach(el => {
      el.textContent = data.region || '';
    });
  })
  .catch(() => {
    // Fallback if geolocation fails
    document.querySelectorAll('.user-city').forEach(el => {
      el.textContent = 'your area';
    });
  });
</script>

<!-- Usage in your HTML -->
<h1>Best Plumbers in <span class="user-city">your area</span></h1>
<p>Serving <span class="user-city">your area</span>, <span class="user-state"></span> since 2010</p>

Get your free token: Sign up at ipinfo.io - takes 30 seconds.

Paid Option (MaxMind)

For higher accuracy and volume, MaxMind GeoIP2 is what most serious operations use. Much more reliable with carrier traffic.

The fallback matters: If geo lookup fails (and it will, sometimes), the code falls back to “your area” instead of showing an empty span or breaking the page. Always include a sensible default.

Dynamic Countdown Timer

Countdown timers create urgency. CXL tested them and saw 8-10% conversion lifts when the deadline was real.

The key word is real.

If you’re launching a product, running a limited-time offer, or have genuine capacity constraints, countdown timers work. If you’re faking scarcity, you’re damaging trust with every visitor who notices (and they do).

Here’s a timer that counts down to a specific date:

<div id="countdown" style="font-size:24px; font-weight:bold; text-align:center; padding:20px;">
  <span id="days">0</span>d
  <span id="hours">0</span>h
  <span id="minutes">0</span>m
  <span id="seconds">0</span>s
</div>

<script>
(function() {
  // SET YOUR DEADLINE HERE (year, month-1, day, hour, minute)
  var deadline = new Date(2026, 1, 15, 23, 59, 59).getTime();

  function updateTimer() {
    var now = new Date().getTime();
    var distance = deadline - now;

    if (distance < 0) {
      document.getElementById('countdown').innerHTML = '<span style="color:red;">Offer Expired</span>';
      return;
    }

    var days = Math.floor(distance / (1000 * 60 * 60 * 24));
    var hours = Math.floor((distance % (1000 * 60 * 60 * 24)) / (1000 * 60 * 60));
    var minutes = Math.floor((distance % (1000 * 60 * 60)) / (1000 * 60));
    var seconds = Math.floor((distance % (1000 * 60)) / 1000);

    document.getElementById('days').textContent = days;
    document.getElementById('hours').textContent = hours;
    document.getElementById('minutes').textContent = minutes;
    document.getElementById('seconds').textContent = seconds;
  }

  updateTimer();
  setInterval(updateTimer, 1000);
})();
</script>

For evergreen offers (no real deadline), consider a session-based timer that gives each visitor X minutes. But be honest: if someone refreshes and gets a new timer, your credibility takes a hit.

Ask Claude to modify: “Convert this to a session-based timer that gives each new visitor 30 minutes, persisting across page refreshes using localStorage.”

Scroll Depth Tracking

You can’t optimize what you don’t measure. Scroll tracking shows you how far visitors get before they bail.

Add this to any landing page first, before other optimizations. It tells you:

Where people lose interest (big drop from 25% to 50% = weak opening)
If your CTA is too far down the page (most visitors never hit 75%)
Which sections aren’t pulling their weight

<script>
(function() {
  var tracked = {};
  var thresholds = [25, 50, 75, 100];

  window.addEventListener('scroll', function() {
    var scrollTop = window.scrollY;
    var docHeight = document.documentElement.scrollHeight - window.innerHeight;
    var scrollPercent = Math.round((scrollTop / docHeight) * 100);

    thresholds.forEach(function(threshold) {
      if (scrollPercent >= threshold && !tracked[threshold]) {
        tracked[threshold] = true;

        // Send to Google Analytics 4
        if (typeof gtag !== 'undefined') {
          gtag('event', 'scroll_depth', {
            'event_category': 'engagement',
            'event_label': threshold + '%',
            'value': threshold
          });
        }

        console.log('Scroll depth: ' + threshold + '%');
      }
    });
  });
})();
</script>

How to read the data:

Big drop-off from 25% to 50%? Your opening isn’t hooking them. Rewrite the first few paragraphs.
Most visitors never hit 75%? Move your primary CTA higher on the page.
Nearly everyone hits 100%? Page might be too short. Consider adding more proof, testimonials, or addressing objections.

Once you have this data, you’ll know exactly where to focus your optimization efforts instead of guessing.

Scroll-Triggered CTA

Instead of showing your CTA immediately, reveal it after visitors prove they’re engaged. This filters out quick bouncers and shows your offer to people who are actually reading.

For content-heavy pages (guides, long-form sales pages), this can significantly improve click quality. You’re not getting more clicks; you’re getting better clicks from people who’ve consumed enough content to be qualified.

<div id="scroll-cta" style="display:none; position:fixed; bottom:20px; right:20px; background:#2563eb; color:white; padding:15px 25px; border-radius:8px; box-shadow:0 4px 12px rgba(0,0,0,0.15); z-index:1000; cursor:pointer;" onclick="window.location.href='YOUR-CTA-URL'">
  Ready to get started? <strong>Click here</strong>
</div>

<script>
(function() {
  var ctaShown = false;

  window.addEventListener('scroll', function() {
    if (ctaShown) return;

    var scrollTop = window.scrollY;
    var docHeight = document.documentElement.scrollHeight - window.innerHeight;
    var scrollPercent = (scrollTop / docHeight) * 100;

    // Show CTA after 40% scroll
    if (scrollPercent >= 40) {
      ctaShown = true;
      var cta = document.getElementById('scroll-cta');
      cta.style.display = 'block';
      cta.style.animation = 'slideIn 0.3s ease';
    }
  });
})();
</script>

<style>
@keyframes slideIn {
  from { transform: translateX(100px); opacity: 0; }
  to { transform: translateX(0); opacity: 1; }
}
</style>

Adjust the trigger for your page:

30% scroll for short pages (under 1000 words)
50%+ for long-form content (guides, case studies)
Time-based (show after 30 seconds) as an alternative when scroll depth varies widely

Ask Claude to modify: “Add a close button that hides this CTA and stores that preference in localStorage so it doesn’t reappear on this visit.”

Dynamic Date Display

Nothing screams “outdated content” like a static date from last year. If you’re running evergreen content or rolling promotions, dynamic dates keep your page looking current without manual updates.

Use cases for your business:

“Updated: [today’s date]” - keeps content feeling fresh
“Offer valid through [date 3 days from now]” - rolling deadline for evergreen promotions
“Join 1,247 others who signed up this week” - recent activity claims that stay accurate

<script>
function formatDate(date, format) {
  var months = ['January','February','March','April','May','June',
                'July','August','September','October','November','December'];
  var days = ['Sunday','Monday','Tuesday','Wednesday','Thursday','Friday','Saturday'];

  var dd = date.getDate();
  var mm = date.getMonth();
  var yyyy = date.getFullYear();
  var dayName = days[date.getDay()];

  if (format === 'full') {
    return months[mm] + ' ' + dd + ', ' + yyyy;
  } else if (format === 'short') {
    return (mm + 1) + '/' + dd + '/' + yyyy;
  }
  return months[mm] + ' ' + dd;
}

// Today's date
document.querySelectorAll('.today-date').forEach(function(el) {
  el.textContent = formatDate(new Date(), 'full');
});

// Date X days from now
document.querySelectorAll('.deadline-date').forEach(function(el) {
  var future = new Date();
  future.setDate(future.getDate() + 3); // 3 days from now
  el.textContent = formatDate(future, 'full');
});
</script>

<!-- Usage -->
<p>Last updated: <span class="today-date"></span></p>
<p>This offer expires <span class="deadline-date"></span></p>

Don’t abuse this. If your content is actually outdated, update it. This is for legitimately keeping dates current on evergreen content, not deceiving visitors. The FTC takes deceptive marketing practices seriously.

URL Parameter Personalization

This is where paid traffic gets interesting. Pass data through the URL and personalize the page on the fly.

If you’re running paid campaigns, this is how you achieve true message match. Your ad promises one thing, and the landing page delivers exactly that. Same audience segment, same language, same offer.

What you can do:

Show different headlines based on which ad they clicked
Display the keyword they searched (message match)
Customize the offer based on audience segment (beginner vs. advanced)

<script>
function getUrlParam(param) {
  var urlParams = new URLSearchParams(window.location.search);
  return urlParams.get(param);
}

// Personalize headline based on URL parameter
var headline = getUrlParam('headline');
if (headline) {
  document.getElementById('main-headline').textContent = decodeURIComponent(headline);
}

// Show keyword they searched
var keyword = getUrlParam('keyword');
if (keyword) {
  document.querySelectorAll('.user-keyword').forEach(function(el) {
    el.textContent = decodeURIComponent(keyword);
  });
}

// Customize by audience
var audience = getUrlParam('audience');
if (audience === 'beginner') {
  document.getElementById('offer-description').textContent = 'Perfect for getting started';
} else if (audience === 'advanced') {
  document.getElementById('offer-description').textContent = 'Take your results to the next level';
}
</script>

<!-- Your URL structure -->
<!-- example.com/landing?keyword=weight+loss&audience=beginner -->

<h1 id="main-headline">Default Headline Here</h1>
<p>The best solution for <span class="user-keyword">your needs</span></p>
<p id="offer-description">Transform your results today</p>

For Facebook ads and other paid social: Split campaigns by audience (age, interest, job title) and pass that data to your landing page. “Fitness for busy professionals” converts better than generic copy when you KNOW they’re a busy professional because that’s the audience you targeted.

How to set this up:

Create your landing page with default content
Add the JavaScript above
Structure your ad URLs: yourpage.com?headline=Fitness%20for%20Busy%20Pros&audience=professional
Each ad set can point to the same page with different parameters

Security note: Always sanitize URL parameters. The code above uses decodeURIComponent which is safe for display, but never insert URL parameters directly into JavaScript execution or database queries.

Simple A/B Testing

When you’re starting out, you don’t need VWO or Optimizely. JavaScript can randomly show different versions and track which one converts.

This is bootstrapper-friendly A/B testing. Once you’re getting 1000+ conversions per month, upgrade to proper tools. Until then, this works.

<script>
(function() {
  // Generate consistent variant for this visitor (persists on refresh)
  var visitorId = localStorage.getItem('ab_visitor_id');
  if (!visitorId) {
    visitorId = Math.random().toString(36).substr(2, 9);
    localStorage.setItem('ab_visitor_id', visitorId);
  }

  // Deterministic variant based on visitor ID
  var variant = visitorId.charCodeAt(0) % 2 === 0 ? 'A' : 'B';

  // Store variant for conversion tracking
  window.abVariant = variant;

  // Apply variant
  if (variant === 'A') {
    document.getElementById('headline').textContent = 'Get More Leads Today';
    document.getElementById('cta-button').textContent = 'Start Free Trial';
  } else {
    document.getElementById('headline').textContent = 'Double Your Conversions';
    document.getElementById('cta-button').textContent = 'Get Started Now';
  }

  // Track variant view in GA4
  if (typeof gtag !== 'undefined') {
    gtag('event', 'ab_test_view', {
      'event_category': 'experiment',
      'event_label': 'headline_test',
      'value': variant
    });
  }
})();

// Call this when user converts
function trackConversion() {
  if (typeof gtag !== 'undefined') {
    gtag('event', 'ab_test_conversion', {
      'event_category': 'experiment',
      'event_label': 'headline_test',
      'value': window.abVariant
    });
  }
}
</script>

<h1 id="headline">Loading...</h1>
<button id="cta-button" onclick="trackConversion()">Loading...</button>

How to analyze: In GA4, go to Reports > Engagement > Events. Filter by ab_test_view and ab_test_conversion. Calculate conversion rate for each variant. Run the test until you have at least 100 conversions per variant for meaningful data.

When to upgrade to dedicated tools:

Testing more than 2-3 variants simultaneously
You need statistical significance calculations (and don’t want to do them manually)
Running multiple tests at once
High traffic volume (1000+ conversions/month)

For serious testing, VWO handles the complexity. Google Optimize was discontinued in 2023.

Those “John from Austin just purchased…” popups work because they combine urgency with social proof. When a visitor sees others taking action, it reduces the fear of being first.

Here’s the thing: This only works if you have real customers.

If you’re pre-launch or have no sales yet, skip this section. Fake notifications with made-up names damage trust and are potentially illegal under FTC guidelines. Come back when you have real data to display.

Here’s code for displaying real data (you’ll need to pull from your actual order/signup data):

<div id="social-proof" style="display:none; position:fixed; bottom:20px; left:20px; background:white; padding:15px 20px; border-radius:8px; box-shadow:0 4px 12px rgba(0,0,0,0.15); z-index:1000; max-width:300px;">
  <div style="display:flex; align-items:center; gap:12px;">
    <div style="width:40px; height:40px; background:#e5e7eb; border-radius:50%; display:flex; align-items:center; justify-content:center;">
      <span style="font-size:18px;">&#128100;</span>
    </div>
    <div>
      <strong id="proof-name">Someone</strong> from <span id="proof-location">somewhere</span>
      <div style="font-size:13px; color:#6b7280;" id="proof-action">just signed up</div>
    </div>
  </div>
</div>

<script>
(function() {
  // Replace with your real data - from API, database, or hardcoded recent customers
  var recentActivity = [
    { name: 'Sarah M.', location: 'Austin, TX', action: 'just started their free trial' },
    { name: 'Mike R.', location: 'Denver, CO', action: 'signed up 2 minutes ago' },
    { name: 'Jennifer L.', location: 'Chicago, IL', action: 'just downloaded the guide' }
  ];

  var currentIndex = 0;

  function showNotification() {
    var data = recentActivity[currentIndex];
    document.getElementById('proof-name').textContent = data.name;
    document.getElementById('proof-location').textContent = data.location;
    document.getElementById('proof-action').textContent = data.action;

    var popup = document.getElementById('social-proof');
    popup.style.display = 'block';
    popup.style.animation = 'slideUp 0.3s ease';

    // Hide after 4 seconds
    setTimeout(function() {
      popup.style.display = 'none';
    }, 4000);

    currentIndex = (currentIndex + 1) % recentActivity.length;
  }

  // Show first notification after 5 seconds, then every 30 seconds
  setTimeout(showNotification, 5000);
  setInterval(showNotification, 30000);
})();
</script>

<style>
@keyframes slideUp {
  from { transform: translateY(100px); opacity: 0; }
  to { transform: translateY(0); opacity: 1; }
}
</style>

For automated real-time notifications: Services like Fomo or ProveSource connect to your actual order system (Stripe, Shopify, etc.) and display real data automatically. Worth it once you have consistent sales volume.

Form Field Validation

Every error message after form submission is a chance for your visitor to give up. Real-time validation catches errors while they’re still engaged, before they hit submit and get frustrated.

This is especially important for lead gen forms where you’re asking for phone numbers or detailed information.

<form id="lead-form" onsubmit="return validateForm()">
  <div style="margin-bottom:15px;">
    <input type="text" id="name" placeholder="Your Name"
           style="width:100%; padding:12px; border:2px solid #e5e7eb; border-radius:4px;"
           oninput="validateField(this, 'name')">
    <span id="name-error" style="color:#ef4444; font-size:13px; display:none;"></span>
  </div>

  <div style="margin-bottom:15px;">
    <input type="email" id="email" placeholder="Email Address"
           style="width:100%; padding:12px; border:2px solid #e5e7eb; border-radius:4px;"
           oninput="validateField(this, 'email')">
    <span id="email-error" style="color:#ef4444; font-size:13px; display:none;"></span>
  </div>

  <div style="margin-bottom:15px;">
    <input type="tel" id="phone" placeholder="Phone Number"
           style="width:100%; padding:12px; border:2px solid #e5e7eb; border-radius:4px;"
           oninput="validateField(this, 'phone')">
    <span id="phone-error" style="color:#ef4444; font-size:13px; display:none;"></span>
  </div>

  <button type="submit" style="width:100%; padding:12px; background:#2563eb; color:white; border:none; border-radius:4px; cursor:pointer; font-size:16px;">
    Get Started
  </button>
</form>

<script>
function validateField(input, type) {
  var errorEl = document.getElementById(type + '-error');
  var value = input.value.trim();
  var valid = true;
  var message = '';

  if (type === 'name') {
    if (value.length < 2) {
      valid = false;
      message = 'Please enter your name';
    }
  }

  if (type === 'email') {
    var emailRegex = /^[^\s@]+@[^\s@]+\.[^\s@]+$/;
    if (!emailRegex.test(value)) {
      valid = false;
      message = 'Please enter a valid email';
    }
  }

  if (type === 'phone') {
    var phoneRegex = /^[\d\s\-\(\)]+$/;
    if (value.length > 0 && (value.length < 10 || !phoneRegex.test(value))) {
      valid = false;
      message = 'Please enter a valid phone number';
    }
  }

  if (!valid && value.length > 0) {
    input.style.borderColor = '#ef4444';
    errorEl.textContent = message;
    errorEl.style.display = 'block';
  } else {
    input.style.borderColor = value.length > 0 ? '#22c55e' : '#e5e7eb';
    errorEl.style.display = 'none';
  }

  return valid;
}

function validateForm() {
  var valid = true;
  valid = validateField(document.getElementById('name'), 'name') && valid;
  valid = validateField(document.getElementById('email'), 'email') && valid;
  // Phone is optional, only validate if filled
  if (document.getElementById('phone').value.trim().length > 0) {
    valid = validateField(document.getElementById('phone'), 'phone') && valid;
  }
  return valid;
}
</script>

Why this works: Immediate feedback is less frustrating than submitting and getting slapped with a wall of errors. Green borders on valid fields feel like progress and keep visitors moving forward.

Ask Claude to modify: “Add a phone number formatter that automatically adds dashes as the user types (555-123-4567 format).”

How to Customize Any of These Snippets

Every code snippet above is a starting point. Here’s the workflow I use with Claude to customize them:

Step 1: Copy the base code from this guide

Step 2: Paste it into Claude with specific modifications:

I have this exit intent popup code:
[paste the code]

Modify it to:
1. Only show after the visitor has been on the page for 10 seconds
2. Add a cookie so it only shows once per week
3. Change the offer to a free consultation instead of a guide
4. Track the popup display and dismissal in Google Analytics 4
5. Make it mobile-friendly (full width on screens under 600px)

Step 3: Test the modified code on your page

Step 4: Iterate with Claude if something doesn’t work right

More modification prompts you’ll use:

“Add a loading spinner to this form while it’s submitting”
“Make this countdown timer respect the user’s timezone”
“Add a close button that remembers the user dismissed it”
“Track this event in both GA4 and my Facebook pixel”

The code is your starting point. Claude handles the customization for your specific business.

Before You Add Any Code: The Checklist

Use this before deploying any snippet to your live page.

Technical (do all of these):

Test in Chrome, Firefox, Safari, Edge
Test on mobile (iOS Safari, Android Chrome)
Verify tracking events fire in GA4 (use GA4 DebugView)
Check page speed impact with PageSpeed Insights
Open browser console and confirm no JavaScript errors

Conversion (ask yourself):

Does this actually help the visitor, or just annoy them?
Is any urgency/scarcity real and verifiable?
Are you within your traffic source policies? (Some ad networks prohibit certain tactics)
Would YOU find this helpful or annoying as a visitor?

Legal/Privacy:

Geolocation only captures IP-based location (no GPS tracking)
Any cookies disclosed in your privacy policy
Form data transmitted securely (HTTPS)
GDPR/CCPA compliance if you have EU/California visitors

Implementation Order for New Landing Pages

If you’re adding multiple snippets, here’s the order that makes sense:

Scroll tracking (first) - No conversion impact, just data. Gives you baseline understanding.
Form validation - Reduces friction, low risk, immediate improvement.
Geo-personalization - Makes the page feel relevant, especially for local businesses.
URL parameter personalization - If running paid traffic, do this early for message match.
Dynamic countdown - Creates urgency (only if your deadline is real).
Exit intent - Catches people leaving, but test impact on user experience.
Social proof - Builds trust (only once you have real customer data).

The critical rule: Start with one. Measure for at least a week with meaningful traffic. Add another. Don’t stack five scripts at once and wonder what worked.

Why These Work (The Psychology)

These scripts tap into basic conversion psychology:

Exit intent - catches people before they leave with a lower-barrier offer
Personalization - makes visitors feel like the page was built for them specifically
Urgency - motivates action now instead of “I’ll come back later” (they won’t)
Social proof - reduces the fear of being the first, shows others have taken the risk
Validation - removes friction that kills forms, keeps momentum going

The code is the easy part. Understanding why it works lets you adapt it to any business, any offer, any page.

What to Do Next

You have two paths from here:

If you haven’t built your landing page yet: Start with the AI Landing Page Creation guide. Build the page first, then come back here to optimize it.

If you have a landing page that’s not converting: Add scroll tracking today. Run it for a week. See where visitors drop off. That data tells you exactly which optimization to implement next.

Either way, make sure your tracking is set up correctly before you start optimizing. You can’t improve what you can’t measure.

Build Your First AI Project This Weekend Stop consuming tutorials. Start creating. Get the free step-by-step guide.