Off-page SEO is the hardest part of SEO because it depends on other people.
What off-page SEO is: Getting other websites to link to yours.
Why it matters: Google treats links like votes of confidence. More quality links = higher rankings.
The catch: Most “link building” advice is either outdated, spammy, or both. And Google penalizes sites that try to game the system.
What’s Coming
Guides in development:
- Digital PR for link building
- Guest posting that actually works
- HARO and journalist outreach
- Link building without losing your mind
For now: Focus on on-page SEO and technical SEO first. Those are completely in your control. Off-page comes easier once you have content worth linking to.