Local SEO is different from regular SEO.
Regular SEO: Compete for broad keywords against the entire internet.
Local SEO: Compete for “[service] near me” against businesses in your area.
That’s a much smaller competition pool. And for many local businesses, it’s the highest-ROI marketing channel that exists.
What Local SEO Includes
- Google Business Profile: The listing that shows up when people search for you
- Local Citations: Directory listings that verify your business exists
- Reviews: Social proof that Google uses as a ranking factor
- Local Content: Pages targeting “[service] in [city]” keywords
What’s Coming
Guides in development:
- Google Business Profile optimization with AI
- Local citation building
- Review generation strategies
- Local content creation
If you’re a local business: This should be your first SEO priority. It’s easier to rank locally than nationally.