Referral traffic converts better than any other source.
Why: When someone you trust recommends something, you’re already sold. The referrer did the selling for you.
The catch: You can’t build a referral program until you have something worth referring. This is a growth lever, not a starting point.
When Referral Marketing Makes Sense
✅ Good fit if:
- You already have happy customers
- Your product delivers clear, shareable results
- You have margin to share with referrers
❌ Too early if:
- You haven’t validated your offer yet
- You don’t have testimonials or case studies
- Your product needs work before people would recommend it
What’s Coming
Guides in development:
- Building a referral program that actually works
- Affiliate recruitment strategies
- Partnership development
For now: Focus on getting your first customers through paid traffic or SEO. Build a referral program once you have customers worth asking for referrals.