Social ads work differently than search ads.
Search: Someone is actively looking for a solution. You show up with the answer.
Social: Someone is scrolling mindlessly. You interrupt them with something compelling enough to stop the scroll.
That’s harder. But it’s also cheaper and lets you reach people before they know they need you.
Which Platform Should You Start With?
| Platform | Best For | Budget to Start |
|---|---|---|
| Most B2C businesses, widest targeting | $500-1000 | |
| TikTok | Younger audiences, visual products | $500-1000 |
| Snapchat | Gen Z, impulse purchases | $300-500 |
If you’re starting your first business: Start with Facebook. It has the most targeting options, the most tutorials, and the most forgiving algorithm. Master one platform before adding others.
Platform Guides
Facebook Ads with AI
Start here. The most mature platform with the best targeting. AI workflows for creative, audiences, and optimization.
TikTok Ads with AI
Short-form video is the future. If your product is visual, TikTok can work fast.
Snapchat Ads with AI
Often overlooked, often cheaper. Good for certain demographics.
