Search Ads (Capture People Already Looking)

Someone types "best plumber near me" into Google. You show up. That's search advertising, and it's the highest-intent traffic you can buy.

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Search ads are different from every other ad type.

Social ads: You interrupt someone scrolling. Display ads: You interrupt someone reading. Search ads: You answer someone actively looking.

That’s why search converts better. The person is already raising their hand.

The catch: It’s more expensive per click. But if you have something people are searching for, it’s often the fastest path to customers.

When Search Ads Make Sense

✅ Use search ads if:

  • People are actively searching for what you offer
  • You sell to a specific intent (services, solutions, local businesses)
  • You have budget for higher CPCs ($2-15+ per click)

❌ Skip search ads if:

  • You’re creating demand for something new (use social instead)
  • Your target audience doesn’t search for your solution
  • You have less than $500 for testing

Platform Guides

The big one. 92% of search market share. If people search for what you offer, start here.

Coming soon: Bing Ads with AI

All Guides in Search Ads (Capture People Already Looking)