Honest warning: Display advertising is not where you start your first business.
It’s cheap. It scales. And it will eat your budget alive if you don’t know what you’re doing.
Who display is for:
- You’ve already validated your offer with other traffic
- You understand tracking and optimization
- You can afford to lose money while learning
Who display is NOT for:
- First-time advertisers
- Testing new offers
- Anyone without proper tracking setup
If that’s you, start with Facebook or Google first.
Traffic Types (When You’re Ready)
Native Ads with AI
Ads that look like content. Taboola, Outbrain, and others. Higher quality than most display.
Push Traffic with AI
Browser push notifications. Cheap, decent quality, good for certain offers.
Pop Traffic with AI
Popunders and popups. Very cheap, very high volume, requires careful optimization.
PopAds Guide
Specific guide for the PopAds network.
RTB with AI
Real-time bidding and programmatic buying. Advanced topic.
The order: Validate with Facebook/Google → Scale profitable campaigns with display. Not the other way around.
